The 100 Word Strategy

The 100 Word Strategy

There’s a lot of discussion – and generally not much consensus – about what, exactly is a campaign ‘strategy’. People often confuse theory of change with strategy – I characterise these as ‘what’ will change and ‘how’ you will make the change,...
Vai Pensiero or Let’s Get Loud

Vai Pensiero or Let’s Get Loud

Does it ever happen that you had such a clear idea in your head and then… well, it didn’t come out as clearly? Or were you thinking THIS is the sentence that will become a trend, a new catchphrase, (we used to call it  “going viral “ a decade ago) and then...