by AfC_Author | Jul 3, 2020 | Jo Dufay, Strategy, training
There’s a lot of discussion – and generally not much consensus – about what, exactly is a campaign ‘strategy’. People often confuse theory of change with strategy – I characterise these as ‘what’ will change and ‘how’ you will make the change,...
by AfC_Author | Feb 25, 2020 | Natalia Truchi, training
Does it ever happen that you had such a clear idea in your head and then… well, it didn’t come out as clearly? Or were you thinking THIS is the sentence that will become a trend, a new catchphrase, (we used to call it “going viral “ a decade ago) and then...
